Sport Canadian culture is principally based on ice, and mainly Ice Hockey. As we know, to do a good advert, you have to touch people; they should feel an emotion during watching your advert and then remember it. In this advert, Nike had just combined national sport and team spirit. The brand has managed to gather a country behind his favorite sport and to convey a message of union with relevant sentences while signing his name at the end of the pub. Up to the last image, you would think whether it is a government advertising or national ice hockey federation.

To me, this ad is a success and although I've only seen twice on television, it affected me even though I've never even played ice hockey. I now just let you watch it and form your own opinion.